For Den Grønne Ungdomsbevægelse, we created an explainer video highlighting how ads for climate-damaging products harm the environment—and why a ban would make a difference, just like the ban on cigarette ads.

The visual identity takes inspiration from this historical ban. Using a collage aesthetic and warm tones, the style references old-school advertising—but with a twist. One of the primary color is deliberately off-putting, borrowed from cigarette packaging as a subconscious warning. In contrast, bold splash colors, reminiscent of promotional leaflets and bargain flyers, exaggerate the urgency of consumer culture. The overall style is intentionally over the top, carrying a hidden message about overconsumption and its impact.