For Elo Kay’s rebrand, we developed a visual identity centered around the concept "Layers of Elo"—an exploration of the artist’s journey and creative process through raw, contrasting visuals. Inspired by the intimacy of a diary, the design reflects Elo Kay’s personal and artistic evolution, blending powerful imagery with abstract snippets of lyrics and thoughts.

The result is a bold and emotionally resonant identity that mirrors the depth and contrast of Elo Kay’s music. Authentic, dynamic, and layered, the visuals invite the audience behind the scenes of the artist’s world—one layer at a time.