With a new strategic direction, Blazar needed a refreshed brand identity to reflect its focus on building star brands with influential talents. Dropping “Capital” allowed “Blazar” to shine, inspiring our concept.

We kept the signature Blazar orange—symbolizing energy, passion, and fire—while introducing a dynamic star motif, used across stills and motion to bring the identity to life. In motion, the stars playfully interact with imagery, reinforcing Blazar’s role in creating standout brands. Even the new, sleek logo embodies this vision, with a star at the end—marking the ultimate goal: building the next trailblazing brand.